Bankers, yours is a challenging job. You are tasked with helping your current clients grow, and face the constant pressure to bring in new clients. You know the best way to keep the competition out is to bring ideas/solutions they aren't even talking about. Conversely, getting your foot in door is made possible by being more creative than their current lender, and making the business owner aware that you are a more valuable resource than the incumbent.
See how one lender helped a $30 million plastics manufacturer grew to $50 million in just 3 years, who the owner credits, and what role Crescendo played.
It's not rocket science. Commercial Bankers that differentiate are better at obtaining and retaining customers. Because that makes them better bankers.